Numbers Design
Characters Illustrations Santilli
Wine Line label design. wish street collection.
Concept: Wish Street Wines is a collection built around a simple but distinctive idea: each wine is named after a street, turning the product into a series of small, urban stories.
The visual system is anchored in bold, oversized numbering, creating immediate shelf impact while establishing a clear and scalable architecture across the range. These numbers were custom-designed specifically for this line, giving the brand a unique typographic voice and reinforcing its recognizability at a glance.
Each number is paired with a street name and a subtle illustration, introducing a human, narrative layer that brings personality without compromising clarity. The design balances structure and spontaneity: typography provides consistency and hierarchy, while illustrations act as moments of discovery, suggesting movement, lifestyle, and place.
From a system perspective, the labels were designed to work seamlessly across different varietals, colors, and future extensions, ensuring flexibility as the collection grows. The result is a cohesive yet dynamic lineup that stands out through simplicity, proportion, and storytelling.
Creative Direction and Typography: Carina Vivaldi
Illustration: Connie Santilli
