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Sephora Sponge

Kenia Ontiveros Beauty was developed as a cohesive, premium brand system designed to scale across multiple product categories while maintaining a strong, recognizable identity.

 
 

SEPHORA SPONGE

Packaging design for Sephora’s “Cake and Bake” makeup sponge, created to balance playfulness with a clean, modern retail presence. The transparent structure highlights the product while the bold purple core reinforces brand recognition and shelf impact.