Sugarwish Swedish Candy Creative Direction & Packaging Design
Sugarwish ventured into the premium Swedish candy space and needed a product experience that felt as special as the candy itself. As Creative Director, I led the end-to-end design of the Swedish Candy specialty box, building a complete packaging system that balanced premium gifting aesthetics with the playful, irresistible energy of Swedish candy culture.
The project included full creative direction, packaging system design, gift box structure, and custom inserts, all designed to create a cohesive and memorable unboxing experience. Every touchpoint was considered, from the moment the box arrives to the last piece of candy inside.
The result is a product that feels worthy of gifting, shareable on social, and completely on-brand with Sugarwish's signature elevated-but-fun identity.
Skills: Creative Direction, Packaging Design, Brand Systems, Unboxing Experience, Print Production
